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Artificial Intelligence (AI) has become a fundamental skill that is revolutionizing the way people work across various industries. As reported by Sam Altman, CEO of OpenAI, in April, ChatGPT alone had approximately 1 billion users, a significant increase from just a few weeks prior when the number was 500 million. Despite this explosive growth in AI technology, a study conducted by the Pew Research Center revealed that the majority of people in the United States are not utilizing AI at their workplaces.
For those who have embraced AI in their work routines, the benefits are clear. A staggering 79% of individuals who use AI chat tools such as ChatGPT, Gemini, or Copilot for business purposes reported that it has helped them work faster. Furthermore, 72% stated that AI has significantly improved their job performance. But how exactly is AI enhancing work performance, and could the minority who have not yet adopted it be missing out on its potential benefits?
To delve deeper into this question, we spoke with five AI super users who have experienced firsthand the transformative power of artificial intelligence in their professional lives. Each of them shared unique insights into how AI has helped them advance in their careers.
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Ruth Favela, an AI Marketing Manager at Tomorrow.io, has found ways to leverage AI to level the playing field against larger marketing teams. By using AI tools like HeyGen, an AI video creator, Favela has been able to scale high-quality content generation, draft text, clean lists, and summarize meeting transcripts effortlessly. The use of lifelike video avatars produced by HeyGen has allowed her team to create a large volume of videos in a fraction of the time it would take with traditional methods, saving weeks of production time.
Ryan Baum, an independent SaaS growth consultant, has embraced AI to enhance his problem-solving capabilities. He uses large language models (LLMs) to explore new ideas and identify potential flaws in his thinking. Baum has developed a unique approach called the “Devil’s Auditor” prompt, which prompts the AI tool to identify logical gaps, ethical concerns, and biases in his ideas. This method has proven invaluable in helping him make more informed decisions and refine his problem-solving skills.
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For Sierra Dowd, Founder and Principal Strategist at else&ever, AI has become an essential tool in her daily workflow. By using AI scripts to automate the creation of on-brand presentations, Dowd has been able to drastically reduce the time it takes to design slides, allowing her to focus on creating high-quality content and narratives. The efficiency gained through AI has transformed a four-hour design process into a streamlined hour of review and minor tweaks.
Andrea Bonaiuto, the head of product marketing at ATPCO, recognizes AI as a critical skill set for knowledge work in the modern era. She has adopted AI coaching tools to enhance her team’s critical thinking and confidence. By creating custom AI “coaches” using ChatGPT, Bonaiuto and her team can prepare for important meetings, presentations, and discussions with greater ease and efficiency. This innovative approach has enabled her team to scale coaching and critical thinking in ways that were previously unimaginable.
In conclusion, it is evident that AI is not just a trend but a vital tool that is reshaping the future of work across industries. From enhancing productivity and efficiency to improving decision-making and problem-solving skills, the benefits of AI are far-reaching. As more individuals and organizations recognize the value of AI in driving innovation and growth, it is clear that AI will continue to play a central role in shaping the workforce of tomorrow. Embracing AI as a fundamental skill is not just an option but a necessity for those looking to stay ahead in an increasingly competitive and technology-driven world.
